Noboru's Journal

One of my Main Strategies as a Public Relations

This time, I will tell a bit about my job.

One of my main strategies as a public relations person is to utilize stories. I came to understand that stories were quite powerful and effective in many business scenes through my experiences.

I know good stories have the a common structure. I mean that “good stories” arouse our emotions. Typical Hollywood movies adopt the this structure.

A hero usually is called away from his uneventful ordinary world to adventure or the an unknown world. Then, the hero suffers from many mistakes, obstacles, and crisis crises. However, the hero gradually learns how to overcome ignorance or setbacks, and grows up. Finally, he overcomes supreme ordeal or villain and achieves victory. Although we know it is a quite typical story, it stirs our emotions.

levitation-1333635_1280

Basically, most people like stories and are easy to get into them. Therefore, when I write a press release or pitch to a reporter, I always try to tell a story. I believe that telling stories is one of the most important things in my job.

Related post

  1. Noboru's Journal

    Commuting Time

    I live near Tokyo and work in Tokyo…

  2. Noboru's Journal

    お台場  過去と近い未来のこと

    来週、私は家族でお台場に一泊二日の旅行に行く計画をしています。お台場…

  3. Noboru's Journal

    Visited the Office of Panasonic

    I visited the office of Panasonic. …

  4. Noboru's Journal

    A Job Offer

    At the middle of March, I got a job…

  5. Noboru's Journal

    Chaotic Situations by Snow

    When I opened the curtain in the mo…

  6. Noboru's Journal

    The General Meeting of the Company

    Today I attended the annual meeting…

Comment

  1. No comments yet.

  1. No trackbacks yet.

Official Textbooks / paperback

Official Textbooks / ebook

Recent post

  1. Japanese Sentence Patterns

    【JLPT N2★にわたって (ni watatte): throughout,…
  2. Japanese Sentence Patterns

    【JLPT N2★ごとに (goto ni): each, every, at …
  3. Japanese Sentence Patterns

    【JLPT N3★ 代わりに (kawari ni)” instea…
  4. Japanese Sentence Patterns

    【JLPT N3★まるで (maru de): as if, as though…
  5. Japanese Sentence Patterns

    【JLPT N4★よていだ (yotei da): plan to, inten…
PAGE TOP